
The Role of A Business Advisor

Negotiating business in today’s highly competitive and cut-throat marketplace can be a lonely journey. When you add in the political, economic, social and technological changes going on, it just adds even greater pressure to the role of CEO in a small business.
An advisor’s job is to help you make better business decisions and choices. Lawyers and accountants tend to make excellent advisors because they can help you choose between two seemingly equal decisions. There are HR advisors, legal advisors, accounting advisors, personal development advisors and business advisors.
A business advisor should not be confused with a small business consultant. The business advisor's job is not to help you come up with a great idea. Their job is also not to keep you accountable for executing the idea like a business coach. The advisor's job is to guide your decisions and help you make the wisest choice. An advisor is typically very seasoned in their area. They have a minimum of 10 years of experience in their industry backed up by years of education.
A business advisor becomes your confidante and sounding board. On key strategic decisions, they help you by bringing perspectives that you may not have. They help eliminate blind spots and give you the confidence that your next decision is a vetted and sound one.
At En Corpus, we take the concept of a business advisor and boost it up a few notches. We take the best traits of the idea expert, the performance coach and business advisor and combine it with the power of a catalyst. Click here to learn more about the Advisory Catalyst Program at En Corpus.