F.I.T.T is a 4-step Process To Building And Optimizing Your Business Development System
FITT is the acronym for Funnel, Infrastructure, Traffic and Tweak
Funnel represents the systems and processes that move a person in your target audience (we call them “suspects”) to someone who actually wants to talk to you (we call them “prospects”). Once they become a prospect, systems need to be in place to convert the optimal number of them into purchasing customers (we call them “accounts”). But things don’t stop there. We need to put systems in place to move those first time buyers/accounts into clients (repeat customers) and eventually into evangelists (fanatical customers). As intuitive and easy as that sounds on the surface, 98% of small to mid-sized companies do not have a systematic funnel in place that leverages all the latest tools of the Digital Eco System.
Infrastructure At En Corpus, we design killer funnel systems. But that is just the first step. Once the funnel is designed on paper, it is time to get to work building the infrastructure around the funnel. From websites and blogs to social media infrastructure, lead generation systems and customer loyalty programs, we give you the tools and guidance to set things up right the first time. The infrastructure step does not have to be costly or time consuming. Depending on your company, you can accomplish this with a couple thousand dollars and 90 days or spend as much as a million dollars over 12 months. It all depends on your vision for the future and what it’s going to take to make it a reality. A typical infrastructure takes $50,000 to $100,000 to design and deploy over a 6 month period of time. Regardless of the investment you make into your business development infrastructure, rest assured that you will earn a minimum of a 7x return on that investment within 18 months.
Traffic Once your Funnel and Infrastructure are in place, then it’s time to drive tons of traffic to your doorstep. A systematic and integrated traffic system will leverage online marketing, social media, print articles, PR, joint ventures and grass roots marketing to build a crescendo of buzz and activity around your company. Unfortunately, 95% of businesses do not have an integrated traffic strategy. Everything is done as a “one-off” campaign. As a result, a tremendous amount of capital is being flushed down the tubes and great opportunities are being left untapped.
En Corpus specializes in traffic generation. Our founder has built lead generation companies for over a decade and brings his best and most effective relationships to the table to help your company drive tons of online and offline traffic. However, don’t make the mistake of driving traffic to your business without a properly designed Funnel and well built Infrastructure. You’ll just waste money and get more frustrated. Follow the FITT concept systematically for the best results.
Tweak is another way of saying “optimize”. Once your business development system is up and running, (typically within 180 days of start), you then get to sit back and watch the key performance indicators and warning lights in your business. At regular intervals, you will be able to “pull over” and run a set of diagnostics to ensure that your engine is performing at it’s best. Once a year, you will conduct a system audit (a 1-day process) to ensure that your company is effectively adapting to the changes in the digital eco-system.
A good CEO is in a constant state of business improvement. Armed with a FITT Business Engine,
you will have the systems and tools to get the most out of the optimization process.
Overview: The general concept behind FITT
Early Warning Signs: How to know if you need the FITT Growth System
FITT Described: A breakdown of the 4 parts of the FITT System
Why Have a FITT Business: The 4 key benefits of having this system in your business
How To Build A FITT Business: We have options even for the do-it-yourself-er