The Small Business Optimizer Workshop
Over time, every company develops faulty DNA in it’s marketing and lead generation systems. Think of this faulty DNA as free radicals racing around a human body causing all kinds of health challenges. In a business, these free radicals end up causing lead shortfalls, inconsistent growth, staff morale problems and frustration at the CEO level. The Small Business Marketing Optimizer is an intensive 1-day workshop designed to help you strategically tear your entire business development system down to it’s most basic pieces and rebuild it back up with healthy DNA for scalable growth.
Attending this power-packed 1-day workshop will give you:
1. Increased Knowledge about the marketplace around you including how to adapt to changing consumer demands through search engines, social media and peer advocacy. You’ll learn about what is working and what is not. More importantly, we’ll teach you how to see past the “snake oil salesman” selling your company services it doesn’t need. You’ll leave the workshop better informed and more confident in your go-forward plan.
2. Optimized Systems in areas including traffic and lead generation, social media, traditional advertising (print, radio, tv, trade shows), closing sales, generating repeat business and leveraging the power of fanatical fans.
3. A Focused Action Plan that covers the next 18-36 months of growth. We’ll make sure you walk away with a detailed 90-day action plan of what you need to do to dominate your local market and thrive in this new digital eco-system.
4. Measurable Results. At the end of the day, nothing matters until the things you have learned convert into measurable improvements in revenues and profits. We’ll guarantee that our systems will generate new business for your company or we’ll give you 200% of your event enrollment fee back.
The program breaks down as follows:
AM Session
What Old-school marketing/selling looked like - why it won’t work
The Next Generation of Business Development
The Anatomy of a Business Development Engine
The S.P.A.C.E marketing funnel
Repositioning your brand around your real target audience
PM Session
Converting “Suspects” into “Prospects”
Managing your prospect pool
Selling - the process of converting Prospects into Accounts
Building systems for repeat buyers - the key to long-term profitability
The fanatical Fan - How to build and leverage evangelists through the power of social media
The Tweak - How to analyze and optimize your biz dev engine at regular intervals
Our next Small Business Optimizer Workshop will be scheduled for March 2010. Meanwhile, consider the Small Business Accelerator program which deliver all this education and more in a private 1-on-1 setting.